Where are the opportunities in the next 10 years of snacking?
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Combining the history of China's snack food category, changes in channels, and drawing on the development of snack food markets in developed countries, we forecast the development trend of China's snack food in the next 10 years.
We predict the next 10 years of China's snack food market:
1, the size of the snack food market will grow by 200 billion;
2, healthy, functional and high-end is the trend of the whole category of snack food;
3, sugar coincidence, nuts and meat snacks high-end trend is obvious;
4, the offline channel represented by mass-market snacks will enhance the price-performance ratio;
5, the online channel dividend shift to live e-commerce and instant retail;
6, snacks overseas ushered in opportunities.
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Casual snacks should not only taste good but also look good
In short, casual snacks should not only taste good but also look good. Good-looking casual snacks can attract consumers' attention and increase their desire to buy; good-looking casual snacks can enhance the enjoyment of taste and make people have more appetite; good-looking casual snacks can enhance the brand image and increase sales. Therefore, casual snacks manufacturers should focus on appearance design, combining good taste and good looks to bring consumers a better experience.
The taste of leisure food is one of the important factors for people to choose
Overall, casual foods are favoured by consumers as a convenient snack option. They are not only rich in flavour and portable, but also have a long shelf life. However, in order to maintain good health, we should consume casual food in moderation to avoid excessive intake of calories and additives. At the same time, we should also choose healthier snack foods, such as sugar-free or low-sugar biscuits, natural and additive-free nuts, etc., in order to satisfy our cravings and at the same time ensure our health.
The development prospect of casual food in China is very broad
In terms of market competition, the casual food industry still has a lot of room for development despite fierce competition. The demand for casual food is particularly strong among the younger population. Competition among brands lies not only in product quality, but also in brand image and marketing strategies. In addition, as consumers' awareness of health and requirements for food safety increase, the market for healthy casual food will continue to grow, bringing new growth points for companies.
